Naziat Chowdhury

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Reducing stress & barriers to home cooking for young adults

ROLE

Product Designer

TEAM

2 Designers

TIMELINE

72 Hour Sprint

TOOLS

Figma

Claude

Figjam

Google Forms

With rising dining costs, young adults are learning how to navigate home cooking

But existing tools are fragmented and don't meet them where they are.

They either lack a cohesive flow that does not reflect the full cooking journey, suffer with user engagement and retention, or are overly complex and don't speak to the needs of a beginner home cook.

But existing tools are fragmented and don't meet them where they are.

They either lack a cohesive flow that does not reflect the full cooking journey, suffer with user engagement and retention, or are overly complex and don't speak to the needs of a beginner home cook.

How might we streamline cooking education and recipe discovery for young adults?

Soo acts as a second voice in the kitchen

Understands preferences, goals, & ingredients

Encourages discovery & exploration without the overwhelm

Results & impact

Soo won third place at CUXD's Design-a-thon — Cornell university's annual student design competition! Super grateful to have gotten the opportunity to participate and challenge ourselves by working within a short sprint! :')

Curious about the full design & research process?

Full case study coming soon!

In the meantime, play around with our Figma prototype submission :D

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Thanks for reading :-)

Feel free to reach out if you have any questions!

nazchow04@gmail.com

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