Naziat Chowdhury

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Reducing friction in home cooking for young adults — Soo

ROLE

Product Designer

TEAM

2 Designers

TIMELINE

72 Hour Sprint

TOOLS

Figma

Claude

Figjam

Google Forms

Project context

Soo won third place at CUXD Design-a-thon — Cornell university's annual student design competition!

This year, Cornell asked teams to design a digital application that reimagines one aspect of daily life, focusing on improving how individuals experience that part of their day.

We set out to reimagine our everyday practice of preparing meals, and reduce the pain points within it.

With rising dining costs, young adults are learning how to navigate home cooking

But existing tools are fragmented and don't meet them where they are.

They either lack a cohesive flow that does not reflect the full cooking journey, suffer with user engagement and retention, or are overly complex and don't speak to the needs of a beginner home cook.

But existing tools are fragmented and don't meet them where they are.

They either lack a cohesive flow that does not reflect the full cooking journey, suffer with user engagement and retention, or are overly complex and don't speak to the needs of a beginner home cook.

Soo set out to answer:

How might we streamline cooking education and recipe discovery for young adults?

Curious about the full design & research process?

Full case study coming soon!

In the meantime, get a sneak peak from our demo reel & play around with our Figma prototype submission :D

Thanks for reading :-)

Feel free to reach out if you have any questions!

nazchow04@gmail.com

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